what is the word that means a loyal following or the group of people who purchase a product or service based on the name... like in carpet cleaning the chem dry thing... or do you remember about 20 years ago, the beach nut baby food thing? where they were selling apple juice that was actually just sweetened water? what do you call that? when you as a consumer are discenchanted with a product, and no longer buying them, or the public no longer following you?
the word i'm looking for is also applicable to people, like the michael vick issue, or with the simpson thing... or if a person has an issue with others believing them? what is that called? arrgh.